Unit 2 - Advertising and Propaganda

CURRICULUM NEWSLETTER FOR: English B Advanced GRADE: 10

Unit Title: Advertising and Propaganda

Length of Unit: 8 weeks

Essential Unit Question (MYP) / Big Idea (DP): How do I know if I am being duped?

Area(s) of Interaction (MYP):
Approaches to Learning:
1. Students consistently interpret and infer information.
2. Students demonstrate further competence in the ability to evaluate, analyse and
synthesise
3. Students evaluate abstract evidence to come to well-supported and well-argued
conclusions and hypotheses


Human Ingenuity:
1. Students analyse and challenge a range of systems, solutions and products that can be used in various situations and can also reflect on the effectiveness of these through comparisons.


Learning: In this Unit students will learn
to analyse propaganda claims used in advertising
to construct advertisements using propaganda claims in advertising
to make a formal presentation in order to persuade an audience


Major Assessments:
1. Create 2 advertisements (one print ad + one radio or TV ad) and present them to hypothetical CEOs
2. Evaluate a previously unseen print ad (in-class under exam conditions)


Main Resources:
Various print ads from magazines
Students found TV ads (internet)
“The Language of Advertising Claims” document